Time for a new series, the Playthings Magazine series. Playthings was and still is the preeminent magazine for the toy trade in the USA. And for decades, the cover was devoted to Walt Disney characters. I will document here the covers to all the Playthings magazines that I have been able to find over the last 15 years. I do not own any of these except for those that have Alice in Wonderland covers, all of these covers were taken from ebay listings I have observed since 1995. If any of you have scans of issues I am missing, I would greatly appreciate them.
This first issue is the earliest I have seen, January 1934. Pretty damn early for Mickey Mouse merchandise as well.